I recently sent this to my NY writers' group members and thought it might be helpful to some of the Sarasota group as well:
How Important are book reviews anyway?
In a recent blog by Jeniffer Thompson, a Personal Branding Expert & Digital Marketing Strategist from San Diego, Ca. she wrote:
Reviews are directly linked to book sales on Amazon because that’s what drives their algorithms. The more reviews you have, the more people will see your book. The more people that see your book, the greater the chances are that someone will buy it, and therefore review it. You see where this is going, right? Due to Amazon’s algorithms, if you have less than 10 good reviews, your book will likely never be seen.
Two things I know for sure: How important it is to get Amazon posted reviews and how hard it is to get them! So, I am asking you each to join in that effort.
Here are a couple of ideas you might try to make it easier for potential reviewers. But know in advance there is a caveat to posting reviews. The reviewer must have spent a minimum of $50 on Amazon purchases to qualify. No problem for most of us, so let me move on.
1. On a time crunch? Aren’t we all! Suggest that potential reviewers read a specific portion of your book to get its flavor. (Maybe 35-50 pages). Honest, you don’t have to read the entire book to get a good feel for it.
2. You might try offering some discussion questions to help target several key points in your book. I have made it super easy for my readers by posting BOOK REVIEW DISCUSSION QUESTIONS at the end of each Tales2Inspire book. (See attached sample)
3. And be sure to offer folks a FREE book in exchange for an honest review (Ask that they post it within 30 days, or they are likely to forget.).
Think about it for a moment. How many books will you review for your fellow authors in 2000?
Lois W. Stern
Creator of Tales2Inspire® - an 'Authors Helping Authors’ Project/Contest
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